Nupay
Nupay is a Hardware-first company, Researching and developing technologies for payments and financial services. They are currently developing Payment solution for small Businesses in Nigeria and also the United Kingdom.
- Creative Direction
- Branding
- Packaging Design
- Visual
They just started out hence their brand language has not been defined yet no colours, no design system, no imagery etc. my duty will be to come up with concept from ideation to excution according to a timeline.
Firstly, I started with research, learning from industry leaders, checking out design trends and what will fit a fintech company starting up in 2022, after that was to develop a concept that meets all the needs of the brand. This concept needed to take a stand and communicate something fundamental about the brand. after that i excuted the ideas that i saw that was original and stood out. after that i went into excution of the ideas and they came out great.
